STRATEGY

"Where are we going?"

If you don't have a clearly articulated strategy for growing your business, chances are you're leaving significant opportunities on the table. JM2 takes business leaders through an intensive, proven methodology that defines a compelling path to growth.

OUR METHODOLOGY

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UNDERSTAND THE BUSINESS

First, we take the time to understand. We listen before we talk. By listening to you and your stakeholders, we gain critical insight into the inner workings of your business:

Your culture, vision, and core values
The unique value you create for customers
Your structure, operations, and finances
Challenges you're currently facing

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QUANTIFY THE OPPORTUNITY


After we've taken the time to understand your business, we help you envision the future. Together, we help quantify the opportunities that you can take hold of in the next three years:

Total Available Market for products and services
The competitive landscape
Attractive opportunities in adjacent markets
Key internal enablers of growth

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DETERMINE THE PATH

The core of strategic planning is our systematic, collaborative process that helps management teams determine the fastest, smartest path to reaching strategic goals. Together we determine:

The field you want to play on
Vehicles you'll use to drive growth
Strengths you want to protect and develop
The timing and pace of your market moves

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DETERMINE THE PATH

The final product of our process is a unified, clear cut playbook that maps the way from where your business is today to where it will be tomorrow. With map in hand, we help you cast a compelling vision of the future to:

Current employees and shareholders
Critical Customers
Candidates for strategic roles
Potential buyers and investors